Teaching & Students Work
Course Collection
Design is increasingly about developing processes and methods for tackling complex problems, diagnosing and improving systems (or hacking them), bringing user-friendliness or a sense of humanity to an otherwise alienating (user) experience. Through his teachings, Deaa takes into account this picture of expanded practice, through a course culture that encourages thinking-through-making, research and reflection on processes and outcomes. Collaboration is always at the center of the educational process, which leads to tackle a creative challenge initiated by the student.
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Re-Thinking Systems is a platform dedicated to advancing knowledge and practice at the intersection of systems, design, and strategy. Our work focuses on enabling large-scale transformations by collaborating with changemakers—whether corporations, NGOs, investors, entrepreneurs, or government agencies—to better understand how global macro forces and trends impact communities and shape new opportunities for growth. By applying principles of complex adaptive systems, we reveal how designing at the intersection of systems can drive innovation, value creation, and the emergence of new economies.Our approach involves strategically analyzing products and services in the broader context of systems. We observe offerings and define the everyday infrastructure in place, considering the problem space and the opportunity to intervene in the system. The principle guiding questions include:
How do interactions between agents create context and consequently, systems?
How are new system trajectories influenced and designed?
How are agents within complex spaces of innovation enabled to have politics?
How are infrastructures governed through the common pool of resources, providing agency and politics for non-human agents?
How can we communicate the new system in place and articulate the opportunity space?
How does redefining new agendas and goals impact the design of products and infrastructures?
How do the flows of things, capital, and resources through systems determine the overall performance of the system?
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In the last decade, organizations have experienced a paradigm shift, driven by the rapid integration and recombination of products and services. This evolution has ushered in new opportunities for creating unique offerings and user experiences, challenging organizations to continuously innovate and reinvent. The emergence of open innovation dynamics, characterized by collaborative co-creation and co-production, is now pivotal in developing user-centered, well-integrated solutions. However, many organizations grapple with adapting to this new era, often lacking the necessary know-how for effective ideation and integration. This has led to a critical need for developing skills in agile, malleable design strategies that can navigate the complexities of today’s innovation landscape, moving beyond traditional methods to embrace continuous, user-focused, and collaborative innovation processes. -
This course teaches the key aspects of project management, its tools, and techniques required to facilitate the successful completion of the project production cycle. The aim is to develop students’ skills and tools of project management while offering a design solution to a real life problem. Students are encouraged to work towards strengthening interpersonal communications and team approaches, and developing effective client relations – alternating roles in the design team through different design problems
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The course introduces students to critical aspects of typographic design. The course focuses on the history of type and the technical execution of lettering for reproduction, problem-solving and aesthetic use of display and text type, creative thinking, along with prescribed techniques and media. Students develop an understanding of composition and its role in the creation of typographic hierarchy. Developing an ability to recognize typefaces by distinguishing visual characteristics through studying specific typefaces and developing knowledge of type classification.
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This course strengthens students understanding of the critical aspects and principles of design and typography in relation to advertising design and the production of different advertising media. The course also explores design concepts, typographic communication and how they influence consumers' behaviors and buying decisions, mind mapping, brain storming, layout, advertising copywriting, production processes and photography. Students are expected to use effective design solutions in all facets of advertising design projects.
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The course explores the relationship among the critical principles of corporate identity including corporate design, corporate communication, corporate Behavior and corporate image. It emphasizes teamwork, strategic creative solutions and marketing formulas for building a brand within a design product or service category for specific market segment. All studio assignments in area of audio visual identity including logos, typos, color themes and other printed and soft media are based on actual clients and real-world demands.
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Contemporary problems and their solutions can be defined as complex adaptive systems because they emerge from the daily behavior of seven billion people looking for better standards of living when confronting the challenges and opportunities shaped by the unprecedented interconnectivity of the world economy, the global society, and the natural environment.This course explores applying design methods and strategic thinking through open innovation practices for leveraging the interconnectivity of markets, technology, finance, and social networks in order to envision sustainable solutions with an impact on the local lives and well-being of communities.
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The course reviews traditional and modern design methodologies especially those appeared in Ulm Institute of Design and the British and American conferences. It focuses on developing creative problem-solving methods for design. Students explore the relationship between theories of creativity and the pragmatics of client-identified parameters. The course develops students’ research skills and personal visual communication style in both 2D and 3D presentations through rapid visualization techniques.
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The course explores the relationship among the critical principles of corporate identity including corporate design, corporate communication, corporate Behavior and corporate image. It emphasizes teamwork, strategic creative solutions and marketing formulas for building a brand within a design product or service category for a specific market segment. All studio assignments in the area of audiovisual identity, including logos, typography, color themes, and other print and digital media, are based on actual clients and real-world demands.
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This course is an introduction to the concept of interactivity and computer as media for artistic exploration in relation to print, animation, and interactivity. Emphasis is on the ideas and aspects interrelated to interactivity, as well as the essential skills for creating interactive work. Through the learned concepts and programming skills (form, motion, interactivity programming, and interface) students are expected to form a better understanding of internet, animation, and interactive media design
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This course prepares students to write a complete proposal for the final project. Emphasis is on setting out the rationale, case studies, analysis, concepts, conclusions, and critical appraisal of the graduation project. The report will encourage students to collate and analyze factors that have influenced the success of design in the marketplace and enhance communication skills through written and visual materials.
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The course is a station for students’ acquired skills and knowledge. An initiated design project developed by the student and approved by the project supervisor. The end project must be realized with a meaningful contribution to the field of Visual Design and a feasible design solution to real design situation. All proposals must be approved by the final Project Committee. The student with the assigned project supervisor schedules regular reports and pre-arranged meetings to allow progress and to monitor performance according to a feasible action plan throughout the course.
Students Works
One of the things that is so exciting about students’ design is that a lot of the time, students have the freedom to really explore issues that are not really being provided through the market. Many projects are addressing underserved communities and unmet challenges.
