Lecture • The Institute of Design at Illinois Tech
This lecture is about Deaa Bataineh’s research positioning design as a Strategic Choice‑Making© practice for navigating complex innovation environments. In this session, he unveils the Strategic Choice‑Making Model (SCMM)—a structured framework for aligning design decisions with institutional priorities, bridging multi‑system integrations, and guiding platform‑infrastructure transitions.
Deaa illustrates how micro‑level design interventions can orchestrate resource flows across interconnected systems, enabling large‑scale transformations. Examples include transforming EV charging stations, cashless payments, and emergency response systems into platforms for equitable, sustainable, and intelligent futures.
The presentation draws from case studies across sectors like energy, mobility, health, and food, demonstrating how SCMM drives value creation and systemic impact.