Talk • The United Nations Global Compact

Deaa Bataineh led a session for the UN Global Compact’s Global Deep Dive series on “Design Thinking for Social Impact,” presenting the Strategic Choice-Making model. The session explored how design can drive impactful interventions across sectors—regenerative supply chains, EV charging, embedded finance—showcasing design as a critical tool for shaping equitable, resilient, and sustainable infrastructures.

Lecture • The Institute of Design

This lecture presents Deaa Bataineh’s Strategic Choice‑Making© model for navigating complex innovation. He demonstrates how micro‑level design choices, aligned with institutional priorities, orchestrate resource flows, guide platform‑infrastructure transitions, and enable large-scale systemic transformations.

Watch the full lecture here. Read the full Dissertation.

Roundtable Discussion • Dar Al Uloom University

This roundtable at Dar Al Uloom University, led by Deaa Bataineh and Carlos Teixeira, explored design’s role in Saudi Arabia’s economic diversification. Experts from 15 sectors discussed design-led innovation, AI, and public-private collaboration—highlighting design as a catalyst for adaptable, resilient, and sustainable growth.

Panel Discussion • Design Museum of Chicago

This panel explored design’s role in navigating today’s complex systemic challenges. Deaa Bataineh, in conversation with André Nogueira, Alvaro Delgado-Aparicio, and Cecilia Tham. Together, they highlighted how design shapes strategic choices, drives innovation, fosters interdisciplinary language, and empowers communities. The discussion emphasized design’s evolving responsibility in creating resilient, inclusive, and future-ready systems.